We serve as a clearinghouse of information related to using social media at an animal shelter or rescue group;
We tap into the brains of the many individuals who manage social media for animal shelters and rescues around the country and share their knowledge for others to learn from; and
We help those who work at animal shelters and rescue groups (who may have limited resources or bandwidth) to use templates and pull from other resources, so that they can focus on saving lives through social media instead of trying to draft up policies, templates, or other things that may get in the way.
What’s New On Social Media for Animals:
Social media continues to play a huge role in helping pets find homes, and every week a different story seems to go viral. But that means shelters and rescues are having to get more creative in their marketing efforts. If you’re stumped on marketing ideas, check...read more
I recently had the amazing chance to tour with the HSUS and ASPCA through Oklahoma for the HSUS’s state training program. The experience was… absolutely inspiring and reinvigorating. It also gave me an excuse to create a lesson plan and social media marketing bootcamp course specifically for AWOs – what I wished I’d had back when I started out.read more
Hey everyone. You may not know this, but I’m a 16 year veteran of the animal welfare industry. As such, when Sarah and I first talked about this Social Media for Animals website, we talked about how we could help others get is, but also STAY IN this space. Frankly, we’ve seen far too many bright young minds leave the industry because of lack of help, opportunity and, often, hope.
So I wanted to share this with you. A recent and deeply personal piece about the power of how and when to ask for help. Trust me, I’ve learned this lesson over and over again—most recently when I threw my back out.read more
It’s official, computers now talk back. More importantly, with the sudden explosion of voice-search technology like Siri, Google Assistant, Alexa, Bixby and Cortana, it’s forever changing how pet owners find your shelter or rescue group. Let’s take a look at this new trend.read more
Moderating a Facebook page for any brand can be a headache at times, and often that headache comes from the dreaded comment section. Fortunately there are things you can do to put yourself, and your organization, in a position where you can deal with the comments in an effective and efficient way – and get back to helping animals:read more