Go Live! 8 Tips To Make Sure Your First Facebook Live Isn’t Your Last!

Facebook live has many benefits, in particular to shelters and rescues with limited resources. It is a great way to communicate with your fans and also share a unique experience, but somethings you may not think about ahead of time, such as battery power or Wi-Fi. So,...
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What is Social Media for Animals?

Social Media for Animals has several goals: To serve as a clearinghouse on information related to using social media at a shelter or rescue. Tap into the brains of the many individuals who manage social media for shelters around the country and share their knowledge...
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Tips: Taking Risks to Tell Lifesaving Stories

If you work in marketing for an animal welfare agency, you’ve probably heard a lot of phrases from friends, family, and other working professionals. Things like: “Your job is easy, you get to post cute pictures of puppies all day long.” “I don’t know how you do it,...
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A Wish List for Every Organization – in a Few Easy Steps

One of the easiest things you can do for your rescue or shelter is to create an Amazon wish list. Many supporters want to help shelters and rescues by donating supplies, but a constant struggle is that they may donate items you can’t use or already have enough of...
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How to bring an Easter Egg hunt to your shelter

I was first inspired by Kristin Auerbach at the Austin Animal Center (AAC) to create an Easter egg hunt video after reading an Animal Farm Foundation article about the AAC Easter egg hunts. She organized a large Easter egg hunt for their shelter dogs in a field on...
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How Google-able Are You?

For those of you who have dreams about being on the first page of Google, search engine optimization (SEO) is your ticket there. Technically speaking, SEO is the process of maximizing the number of visitors to a particular website by ensuring that the site appears...
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Animal Shelter and Rescue Content Marketing Bootcamp

Animal Shelter and Rescue Content Marketing Bootcamp

I recently had the amazing chance to tour with the HSUS and ASPCA through Oklahoma for the HSUS’s state training program. The experience was… absolutely inspiring and reinvigorating. It also gave me an excuse to create a lesson plan and social media marketing bootcamp course specifically for AWOs – what I wished I’d had back when I started out.

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The Power of Asking for Help

The Power of Asking for Help

Hey everyone. You may not know this, but I’m a 16 year veteran of the animal welfare industry. As such, when Sarah and I first talked about this Social Media for Animals website, we talked about how we could help others get is, but also STAY IN this space. Frankly, we’ve seen far too many bright young minds leave the industry because of lack of help, opportunity and, often, hope.

So I wanted to share this with you. A recent and deeply personal piece about the power of how and when to ask for help. Trust me, I’ve learned this lesson over and over again—most recently when I threw my back out.

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Hurricane Harvey Social Media

Hurricane Harvey Social Media

Our thoughts are with all those in the path of Hurricane Harvey. Below are the latest Facebook and twitter posts of shelters and groups impacted by or helping with animal rescue. Please consider retweeting them and spreading the word to help them and to let others...

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