by Jane Harrell, President of 'cause Digital Marketing | Mar 13, 2018 | Animal Welfare News, Tips and How-Tos
By Jane Harrell, President of ’cause Digital Marketing and co-owner of Working with Dog It’s official, computers now talk back. More importantly, with the sudden explosion of voice-search technology like Siri, Google Assistant, Alexa, Bixby and Cortana, it’s...
by Sarah Barnett | Mar 8, 2018 | Animal Welfare News, Resources and Templates, Tips and How-Tos
Why did I read the comments? Moderating a Facebook page for any brand can be a headache at times. Sometimes what seems like the most foolproof post can backfire, and we all have days where our judgement isn’t the best (see 29 of the Biggest Corporate Brand Social...
by Brittany Muscato | Aug 4, 2017 | Tips and How-Tos
How Google-able Are You? For those of you who have dreams about being on the first page of Google, search engine optimization (SEO) is your ticket there. Technically speaking, SEO is the process of maximizing the number of visitors to a particular website by ensuring...
by Chelsea Lindsey, Communications Specialist, Animal Welfare League of Arlington | Jun 3, 2017 | Resources and Templates, Tips and How-Tos
How to bring an Easter Egg hunt to your shelter I was first inspired by Kristin Auerbach at the Austin Animal Center (AAC) to create an Easter egg hunt video after reading an Animal Farm Foundation article about the AAC Easter egg hunts. She organized a large Easter...
by Sarah Barnett | May 14, 2017 | Resources and Templates, Tips and How-Tos
A Wish List for Every Organization – in a Few Easy Steps One of the easiest things you can do for your rescue or shelter is to create an Amazon wish list. Many supporters want to help shelters and rescues by donating supplies, but a constant struggle is that...
by Tori Fugate, Director of Marketing & Development for Kansas City Pet Project | May 9, 2017 | Tips and How-Tos
Tips: Taking Risks to Tell Lifesaving Stories If you work in marketing for an animal welfare agency, you’ve probably heard a lot of phrases from friends, family, and other working professionals. Things like: “Your job is easy, you get to post cute pictures of puppies...
