How Google-able Are You?

For those of you who have dreams about being on the first page of Google, search engine optimization (SEO) is your ticket there. Technically speaking, SEO is the process of maximizing the number of visitors to a particular website by ensuring that the site appears...
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How to bring an Easter Egg hunt to your shelter

I was first inspired by Kristin Auerbach at the Austin Animal Center (AAC) to create an Easter egg hunt video after reading an Animal Farm Foundation article about the AAC Easter egg hunts. She organized a large Easter egg hunt for their shelter dogs in a field on...
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A Wish List for Every Organization – in a Few Easy Steps

One of the easiest things you can do for your rescue or shelter is to create an Amazon wish list. Many supporters want to help shelters and rescues by donating supplies, but a constant struggle is that they may donate items you can’t use or already have enough of...
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Tips: Taking Risks to Tell Lifesaving Stories

If you work in marketing for an animal welfare agency, you’ve probably heard a lot of phrases from friends, family, and other working professionals. Things like: “Your job is easy, you get to post cute pictures of puppies all day long.” “I don’t know how you do it,...
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Job Description: Digital Content Coordinator – Animal Shelter

ARL Iowa Digital Content Coordinator Job Description A pdf of this job description is available here. Title:  Digital Content Coordinator Department:  Development   Reports To:  Manager of Special Gifts & Partnerships FLSA Status:  Non-Exempt Purpose of the...
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Employee Technology Use Policy Example – Animal Shelter

Rules Applicable to All Technology Use (Company and Personal) This policy example has been anonymized. The following rules apply in all of your technology use, whether on personal or Company provided technology, and whether engaging in personal or business-related...
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