All Aboard the Giphy Train

So you want to be all hip and hop on the gif train? Well, to no one’s surprise, the incredible folks at KC Pet Project are already there and are willing to share their wisdom. Katie Grissum shared how the organization started their account, from pixels to gifs so to...
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Myths And Facts About Video Production In Shelters And Rescues: Tips for How To Get Better Videos

By ALANA GRELYAK, Manager of Marketing & Community Relations, Tree House Humane Society, Chicago, IL http://treehouseanimals.org Making a video doesn’t have to be a hugely time consuming process, but it can seem daunting for those who have never done it. Videos...
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Volunteer Social Media Policy Example

Volunteer Social Media Policy At KC Pet Project, our volunteers are a part of a team that is passionate about the work that we do and saving lives in our community. We are often exposed to highly emotional and stressful situations daily and it can be easy to go online...
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Creative Marketing Promos – Shelter Style

Social media continues to play a huge role in helping pets find homes, and every week a different story seems to go viral. But that means shelters and rescues are having to get more creative in their marketing efforts. If you're stumped on marketing ideas, check out...
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Animal Shelter and Rescue Content Marketing Bootcamp

By Jane Harrell, President of 'cause Digital Marketing and co-owner of Working with Dog and Social Media for Animals I recently had the amazing chance to tour with the HSUS and ASPCA through Oklahoma for the HSUS's state training program. The experience was......
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The Power of Asking for Help

By Jane Harrell, President of 'cause Digital Marketing and co-owner of Working with Dog and Social Media for Animals Hey everyone. You may not know this, but I'm a 16 year veteran of the animal welfare industry. As such, when Sarah and I first talked about this Social...
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Animal Shelter and Rescue Content Marketing Bootcamp

Animal Shelter and Rescue Content Marketing Bootcamp

by | Aug 4, 2018 | , ,

I recently had the amazing chance to tour with the HSUS and ASPCA through Oklahoma for the HSUS’s state training program. The experience was… absolutely inspiring and reinvigorating. It also gave me an excuse to create a lesson plan and social media marketing bootcamp course specifically for AWOs – what I wished I’d had back when I started out.

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