Volunteer Social Media Policy Example

Volunteer Social Media Policy At KC Pet Project, our volunteers are a part of a team that is passionate about the work that we do and saving lives in our community. We are often exposed to highly emotional and stressful situations daily and it can be easy to go online...
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Creative Marketing Promos – Shelter Style

Social media continues to play a huge role in helping pets find homes, and every week a different story seems to go viral. But that means shelters and rescues are having to get more creative in their marketing efforts. If you’re stumped on marketing ideas, check...
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Animal Shelter and Rescue Content Marketing Bootcamp

By Jane Harrell, President of ’cause Digital Marketing and co-owner of Working with Dog and Social Media for Animals I recently had the amazing chance to tour with the HSUS and ASPCA through Oklahoma for the HSUS’s state training program. The experience...
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The Power of Asking for Help

By Jane Harrell, President of ’cause Digital Marketing and co-owner of Working with Dog and Social Media for Animals Hey everyone. You may not know this, but I’m a 16 year veteran of the animal welfare industry. As such, when Sarah and I first talked about...
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What’s up with voice search? New Voice-Search Tech Is Changing The Ways Pet Owners Find You

By Jane Harrell, President of ’cause Digital Marketing and co-owner of Working with Dog It’s official, computers now talk back. More importantly, with the sudden explosion of voice-search technology like Siri, Google Assistant, Alexa, Bixby and Cortana, it’s...
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Why did I read the comments?

Moderating a Facebook page for any brand can be a headache at times. Sometimes what seems like the most foolproof post can backfire, and we all have days where our judgement isn’t the best (see 29 of the Biggest Corporate Brand Social Media Flubs). Now add passionate...
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Animal Shelter and Rescue Content Marketing Bootcamp

Animal Shelter and Rescue Content Marketing Bootcamp

I recently had the amazing chance to tour with the HSUS and ASPCA through Oklahoma for the HSUS’s state training program. The experience was… absolutely inspiring and reinvigorating. It also gave me an excuse to create a lesson plan and social media marketing bootcamp course specifically for AWOs – what I wished I’d had back when I started out.

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