Job Description: Digital Content Coordinator – Animal Shelter

Apr 22, 2017 | Policy Library

ARL Iowa Digital Content Coordinator
Job Description

A pdf of this job description is available here.

Title:  Digital Content Coordinator
Department:  Development  
Reports To: 
Manager of Special Gifts & Partnerships
FLSA Status:  Non-Exempt

Purpose of the position:
Promote the mission and programs of the Animal Rescue League of Iowa.

Essential duties and responsibilities:
The following duties are normal for this position.  These are not to be construed as exclusive or all inclusive.  Other duties may be required and assigned.

  • Responsible for all online initiatives including:
    • Social media: Facebook, Twitter, YouTube, Instagram, Snapchat, Flickr, Pinterest
    • Online fundraising pages through Luminate
    • Online pet bios
  • Oversee photography program
  • Coordinate direct mail campaigns including writing stories and securing before/after photos
  • Oversee photography program including:
    • Ensuring photos of all adoptable pets
    • Recruiting, training, and scheduling volunteers
    • Taking photos to assist in marketing objectives
  • Coordinate writing, updating, and maintaining animal bios on website

Work with others on the Development team to meet goals by providing input and creativity, and commitment to fundraising

Supervisory responsibilities:

  • Interns
  • Work cooperatively with all volunteers, recognizing the talent and commitment they bring to the organization


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or experience: 

  • Minimum 1 year online marketing or social media experience required
  • Minimum 1 year photography experience is required
  • Animal handling experience is preferred
  • Associates or Bachelors degree in related major preferred

Language ability:

  • Ability to speak and write in proper English
  • Proficient in accurate spelling and grammar

Mathmatical skills:

  • Accuracy in all financials and numbers is required
  • Proficient in Microsoft Excel required

Cognitive demands:

  • Ability to multi-task
  • Strong customer service skills
  • Detail oriented
  • Analytical
  • Strong interpersonal and communication skills
  • Critical thinking
  • Problem solving
  • Ability to meet short deadlines

Computer skills:

  • Proficient in Microsoft Office
  • Proficient in photo editing software
  • Knowledge of Adobe Creative Suites is preferred
  • Accurate and fast typing skills required, 9 key ability preferred

Physical demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Lifting 35lbs +
  • Long periods of standing
  • Long periods of sitting
  • Valid drivers license

Environmental adaptability

  • Ability to work in a fast-pace environment
  • Ability to be flexible with work schedule to meet demands of the organization
  • Ability to meet short deadlines