Tips, How-Tos & Campaigns

Sharing Resources. Maximizing Impact. Helping Animals.

Are you interested in knowing what’s working with other organizations and what’s not? How about finding simple examples of special campaigns and promotions? Check out these tips, tricks and campaign examples from our community!

Animal Shelter and Rescue Content Marketing Bootcamp

By Jane Harrell, President of ’cause Digital Marketing and co-owner of Working with Dog and Social Media for Animals I recently had the amazing chance to tour with the HSUS and ASPCA through Oklahoma for the HSUS’s state training program. The experience...
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What’s up with voice search? New Voice-Search Tech Is Changing The Ways Pet Owners Find You

By Jane Harrell, President of ’cause Digital Marketing and co-owner of Working with Dog It’s official, computers now talk back. More importantly, with the sudden explosion of voice-search technology like Siri, Google Assistant, Alexa, Bixby and Cortana, it’s...
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Why did I read the comments?

Moderating a Facebook page for any brand can be a headache at times. Sometimes what seems like the most foolproof post can backfire, and we all have days where our judgement isn’t the best (see 29 of the Biggest Corporate Brand Social Media Flubs). Now add passionate...
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How Google-able Are You?

For those of you who have dreams about being on the first page of Google, search engine optimization (SEO) is your ticket there. Technically speaking, SEO is the process of maximizing the number of visitors to a particular website by ensuring that the site appears...
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How to bring an Easter Egg hunt to your shelter

I was first inspired by Kristin Auerbach at the Austin Animal Center (AAC) to create an Easter egg hunt video after reading an Animal Farm Foundation article about the AAC Easter egg hunts. She organized a large Easter egg hunt for their shelter dogs in a field on...
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A Wish List for Every Organization – in a Few Easy Steps

One of the easiest things you can do for your rescue or shelter is to create an Amazon wish list. Many supporters want to help shelters and rescues by donating supplies, but a constant struggle is that they may donate items you can’t use or already have enough of...
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How Google-able Are You?

How Google-able Are You?

Search engine optimization can be intimidating, but it’s not as hard – or as expensive – as you may think. The more google-able you are, the more lives you can save, so get the tips on how to master SEO for your shelter or rescue.

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