Tips, How-Tos & Campaigns

Sharing Resources. Maximizing Impact. Helping Animals.

Are you interested in knowing what’s working with other organizations and what’s not? How about finding simple examples of special campaigns and promotions? Check out these tips, tricks and campaign examples from our community!

How Google-able Are You?

For those of you who have dreams about being on the first page of Google, search engine optimization (SEO) is your ticket there. Technically speaking, SEO is the process of maximizing the number of visitors to a particular website by ensuring that the site appears...
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How to bring an Easter Egg hunt to your shelter

I was first inspired by Kristin Auerbach at the Austin Animal Center (AAC) to create an Easter egg hunt video after reading an Animal Farm Foundation article about the AAC Easter egg hunts. She organized a large Easter egg hunt for their shelter dogs in a field on...
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A Wish List for Every Organization – in a Few Easy Steps

One of the easiest things you can do for your rescue or shelter is to create an Amazon wish list. Many supporters want to help shelters and rescues by donating supplies, but a constant struggle is that they may donate items you can’t use or already have enough of...
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Tips: Taking Risks to Tell Lifesaving Stories

If you work in marketing for an animal welfare agency, you’ve probably heard a lot of phrases from friends, family, and other working professionals. Things like: “Your job is easy, you get to post cute pictures of puppies all day long.” “I don’t know how you do it,...
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Go Live! 8 Tips To Make Sure Your First Facebook Live Isn’t Your Last!

Facebook live has many benefits, in particular to shelters and rescues with limited resources. It is a great way to communicate with your fans and also share a unique experience, but somethings you may not think about ahead of time, such as battery power or Wi-Fi. So,...
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