Tips, How-Tos & Campaigns

Sharing Resources. Maximizing Impact. Helping Animals.

Are you interested in knowing what’s working with other organizations and what’s not? How about finding simple examples of special campaigns and promotions? Check out these tips, tricks and campaign examples from our community!

All Aboard the Giphy Train

So you want to be all hip and hop on the gif train? Well, to no one’s surprise, the incredible folks at KC Pet Project are already there and are willing to share their wisdom. Katie Grissum shared how the organization started their account, from pixels to gifs so to...
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Creative Marketing Promos – Shelter Style

Social media continues to play a huge role in helping pets find homes, and every week a different story seems to go viral. But that means shelters and rescues are having to get more creative in their marketing efforts. If you're stumped on marketing ideas, check out...
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Animal Shelter and Rescue Content Marketing Bootcamp

By Jane Harrell, President of 'cause Digital Marketing and co-owner of Working with Dog and Social Media for Animals I recently had the amazing chance to tour with the HSUS and ASPCA through Oklahoma for the HSUS's state training program. The experience was......
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What’s up with voice search? New Voice-Search Tech Is Changing The Ways Pet Owners Find You

By Jane Harrell, President of 'cause Digital Marketing and co-owner of Working with Dog It’s official, computers now talk back. More importantly, with the sudden explosion of voice-search technology like Siri, Google Assistant, Alexa, Bixby and Cortana, it’s forever...
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Why did I read the comments?

  Moderating a Facebook page for any brand can be a headache at times. Sometimes what seems like the most foolproof post can backfire, and we all have days where our judgement isn’t the best (see 29 of the Biggest Corporate Brand Social Media Flubs). Now add...
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How Google-able Are You?

For those of you who have dreams about being on the first page of Google, search engine optimization (SEO) is your ticket there. Technically speaking, SEO is the process of maximizing the number of visitors to a particular website by ensuring that the site appears...
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How Google-able Are You?

How Google-able Are You?

Search engine optimization can be intimidating, but it’s not as hard – or as expensive – as you may think. The more google-able you are, the more lives you can save, so get the tips on how to master SEO for your shelter or rescue.

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