Tips, How-Tos & Campaigns
Sharing Resources. Maximizing Impact. Helping Animals.
Are you interested in knowing what’s working with other organizations and what’s not? How about finding simple examples of special campaigns and promotions? Check out these tips, tricks and campaign examples from our community!
Creative Marketing Promos – Shelter Style
Social media continues to play a huge role in helping pets find homes, and every week a different story seems to go viral. But that means shelters and rescues are having to get more creative in their marketing efforts. If you're stumped on marketing ideas, check out...
Animal Shelter and Rescue Content Marketing Bootcamp
I recently had the amazing chance to tour with the HSUS and ASPCA through Oklahoma for the HSUS’s state training program. The experience was… absolutely inspiring and reinvigorating. It also gave me an excuse to create a lesson plan and social media marketing bootcamp course specifically for AWOs – what I wished I’d had back when I started out.
What’s up with voice search? New Voice-Search Tech Is Changing The Ways Pet Owners Find You
It’s official, computers now talk back. More importantly, with the sudden explosion of voice-search technology like Siri, Google Assistant, Alexa, Bixby and Cortana, it’s forever changing how pet owners find your shelter or rescue group. Let’s take a look at this new trend.
Why did I read the comments?
Moderating a Facebook page for any brand can be a headache at times, and often that headache comes from the dreaded comment section. Fortunately there are things you can do to put yourself, and your organization, in a position where you can deal with the comments in an effective and efficient way – and get back to helping animals:
How Google-able Are You?
Search engine optimization can be intimidating, but it’s not as hard – or as expensive – as you may think. The more google-able you are, the more lives you can save, so get the tips on how to master SEO for your shelter or rescue.
How to bring an Easter Egg hunt to your shelter
Easter Egg Hunts aren’t just for people! Host your own Easter Egg Hunt for your shelter animals to help engage the community and spotlight your animals up for adoption. Find out how here.
A Wish List for Every Organization – in a Few Easy Steps
Wondering why Amazon wish lists are so popular? Here are several reasons why, and more importantly, why you should have one and how to set it up.
Tips: Taking Risks to Tell Lifesaving Stories
Taking risks isn’t something everyone likes to do, especially in the animal welfare marketing world. Learn why it’s worth taking the risk to tell the story of a life saved – from the moment they walk through the door.
Go Live! 8 Tips To Make Sure Your First Facebook Live Isn’t Your Last!
Here are some tips to check out before you do a Facebook live.